Marketers often work in the dark: data on channel performance is scattered across different systems. Analytics from Facebook in the Meta dashboard, contextual advertising in Google Ads, CRM is a separate story. To understand the... Read More »How to automate marketing in Odoo ERP
Inventory management is a critical function for any business that deals with physical goods. Incorrect accounting, excess inventory, or delays in delivery can lead to losses, reduced working capital, and... Read More »How Odoo improves inventory management and logistics
In 2025, the popularity of Odoo continues to grow - this is confirmed by both official company statistics and independent analysts. More than 13 million users around the world have chosen Odoo to automate their... Read More »Interest in Odoo is growing: facts, figures, and trends for 2025
Odoo is one of the most flexible ERP systems in the world. But before you start automating, it's important for businesses to understand which version to choose - the free Community or the commercial Enterprise? Both versions are developed by the same team,... Read More »Odoo Community and Enterprise: two versions - different features
Automation has long ceased to be just an optimization tool - today it is becoming a strategic basis for the development of companies. According to the latest reports by Gartner and other leading analysts, 2025 will be a watershed year for... Read More »Technology trends 2025: what shapes business automation today
In today's world, IT solutions are indispensable, but no software product should reach the end user without a thorough quality check. That's why testers play an important role in... Read More »Who are testers and how they add the icing on the cake of an IT product
We've already covered the first two stages of implementing an ERP project according to the Waterfall model - preparing and developing a solution, as well as testing and starting to work with data. Today it's time for the final stage -... Read More »Automation according to the Waterfall model: Stage 3: Pilot operation
In this series of articles, we've already taken a closer look at each stage of an ERP project implementation separately, with a focus on practical aspects and documentation. The first stage ended with the approval of the project concept and the development of a detailed... Read More »ERP projects on Waterfall: Stage 2. Software development
Project management methodologies only set the general direction, and each company fills them with its own content. Today we are starting a series of publications about ERP implementation using the classic cascade methodology - Waterfall. In this... Read More »ERP by Waterfall: Stage 1: Process clarification and modeling
Sooner or later, every company striving for growth faces the need to automate business processes. But before launching changes, a key question arises: should you choose a ready-made software product or order a full-fledged automation project? The answer is... Read More »Software product or automation project: which approach to choose
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