Marketers often work in the dark: data on channel performance is scattered across different systems. Analytics from Facebook in the Meta dashboard, contextual advertising in Google Ads, CRM is a separate story. To understand the... Read More »How to automate marketing in Odoo ERP
Traffic lights are one of the most visual tools for visual control. Red is the stop signal, yellow is the attention signal, and green is the go signal. This simple principle has long gone beyond roads and found its application... Read More »Traffic light method in business and automation systems
In the marketing industry, where processes change frequently and the team works with a large number of tasks, streamlining and automation are key to sustainable growth. That's why more and more agencies are paying attention to... Read More »Marketing automation: how an ERP system helps to scale
Producing products or providing services requires constant self-improvement in order to have an advantage in the market. How can this be achieved? The secret lies in the concept of Key Success Factors (KSF). In this article, we will consider what... Read More »Key Success Factors (KSF) in Business
Modern businesses are increasingly striving to automate and optimize their operations, as this saves time and resources, increases productivity and competitiveness, and thus increases profits. Successful managers are well... Read More »ERP and CRM systems: what's the difference and what are they for?
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