{"id":12229,"date":"2025-06-09T09:22:13","date_gmt":"2025-06-09T09:22:13","guid":{"rendered":"https:\/\/todo.ltd\/?p=12229"},"modified":"2025-06-09T09:48:01","modified_gmt":"2025-06-09T09:48:01","slug":"odoo-erp-marketing-analytics","status":"publish","type":"post","link":"https:\/\/todo.ltd\/ru\/blog\/odoo-erp-marketing-analytics\/","title":{"rendered":"\u041a\u0430\u043a \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 Odoo ERP"},"content":{"rendered":"<p>\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0447\u0430\u0441\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \"\u0442\u0435\u043c\u043d\u043e\u0442\u0435\": \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0440\u0430\u0437\u0431\u0440\u043e\u0441\u0430\u043d\u044b \u043f\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c.<br \/>\n\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438\u0437 Facebook \u0432 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0435 Meta, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google Ads, CRM - \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043a\u0430\u043a \u043e\u043d\u0438 \u0434\u0432\u0438\u0433\u0430\u044e\u0442\u0441\u044f \u043f\u043e \u0432\u043e\u0440\u043e\u043d\u043a\u0435 - \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u0441\u0432\u043e\u0434\u0438\u0442\u044c \u0432\u0441\u0435 \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u044b.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=qE9kE82ynSw\">Odoo ERP<\/a> \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<br \/>\n\u0412\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u0432 \u0435\u0434\u0438\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435: \u043e\u0442 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u0434\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u0441\u0434\u0435\u043b\u043a\u0438. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u044b \u0438 \u043e\u0442\u0447\u0435\u0442\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0443 \u0432\u0438\u0434\u0435\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/p>\n<h2>\u041a\u0430\u043a\u0438\u0435 \u0437\u0430\u0434\u0430\u0447\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0443\u0435\u0442 Odoo ERP<\/h2>\n<ul>\n<li>\u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043b\u0438\u0434\u043e\u0432 (UTM-\u043c\u0435\u0442\u043a\u0438: campaign, source, medium)<\/li>\n<li>\u043f\u043e\u0434\u0441\u0447\u0435\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043b\u0438\u0434\u0430 \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043a\u0430\u043d\u0430\u043b\u0443<\/li>\n<li>\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u043e\u0439 \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c<\/li>\n<li>\u0432\u044b\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0435 ROI \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/li>\n<li>\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0430\u0437\u044b: \u043d\u043e\u0432\u044b\u0435 \u043b\u0438\u0434\u044b, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438, LTV<\/li>\n<li>\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043e\u0442\u0447\u0435\u0442\u043e\u0432 \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f<\/li>\n<\/ul>\n<h2>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b Odoo, \u0447\u0442\u043e\u0431\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443<\/h2>\n<p>\u0427\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e\u043c Odoo:<\/p>\n<ul>\n<li>UTM - \u0431\u0430\u0437\u043e\u0432\u044b\u0439 \u043c\u043e\u0434\u0443\u043b\u044c \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 utm_source, utm_campaign, utm_medium<\/li>\n<li>CRM Dashboards - \u0441\u0432\u043e\u0434\u043a\u0430 KPI \u043f\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c<\/li>\n<li>Marketing Automation - \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 email-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 + \u043e\u0442\u0447\u0435\u0442\u044b<\/li>\n<li>Automated Actions + Email Templates - \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430 \u043e\u0442\u0447\u0435\u0442\u043e\u0432 - \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430 \u043e\u0442\u0447\u0435\u0442\u043e\u0432<\/li>\n<li>Odoo Studio - \u0434\u043b\u044f \u043a\u0430\u0441\u0442\u043e\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u043e\u0432<\/li>\n<\/ul>\n<p>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c Google Analytics, BI-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.<\/p>\n<h2>\u041a\u0430\u043a \u044d\u0442\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435<\/h2>\n<p>\u041f\u043e\u0441\u043b\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f Odoo ERP:<\/p>\n<ul>\n<li>\u0432\u0441\u0435 UTM-\u043c\u0435\u0442\u043a\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0434\u0442\u044f\u0433\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0432 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0443 \u043b\u0438\u0434\u0430<\/li>\n<li>\u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u0441 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u043e\u0439 \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c<\/li>\n<li>\u0434\u0430\u0448\u0431\u043e\u0440\u0434 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043b\u0438\u0434\u043e\u0432, \u043d\u043e \u0438 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043a\u0430\u043d\u0430\u043b\u0443<\/li>\n<li>\u043e\u0442\u0447\u0435\u0442 \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044e \u043d\u0430 email \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a<\/li>\n<\/ul>\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442:<\/strong> \u041d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0435\u043f\u0435\u0440\u044c \u0443\u0445\u043e\u0434\u0438\u0442 10 \u043c\u0438\u043d\u0443\u0442 \u0432\u043c\u0435\u0441\u0442\u043e 10 \u0447\u0430\u0441\u043e\u0432.<br \/>\n\u0411\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d - \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u043e\u0442 \u0434\u0432\u0443\u0445 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432.<\/p>\n<h2>\u041f\u0440\u0438\u043c\u0435\u0440 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b UTM-\u043c\u0435\u0442\u043e\u043a \u0434\u043b\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0432 Odoo ERP<\/h2>\n<p>\u0427\u0442\u043e\u0431\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u043b\u0438\u0434\u043e\u0432 \u0432 CRM, \u0432\u0430\u0436\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c UTM-\u043c\u0435\u0442\u043a\u0438 \u0432\u043e \u0432\u0441\u0435\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043a\u0430\u0445.<\/p>\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u0441\u0441\u044b\u043b\u043a\u0438 \u0441 UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438:<\/strong><\/p>\n<pre style=\"background-color: #f9f9f9; padding: 10px; border-radius: 5px; overflow-x: auto;\">https:\/\/yourdomain.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand&amp;utm_term=odoo_erp&amp;utm_content=text_ad\n<\/pre>\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b UTM \u0438 \u0438\u0445 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435:<\/strong><\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; background-color: #f3f3f3;\">\u043f\u043e\u043b\u0435<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; background-color: #f3f3f3;\">\u041f\u0440\u0438\u043c\u0435\u0440<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; background-color: #f3f3f3;\">\u041d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">utm_source<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">google \/ facebook \/ email \/ linkedin<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">utm_medium<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">cpc \/ \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \/ \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \/ \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0435 \u043f\u0438\u0441\u044c\u043c\u0430<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0422\u0438\u043f \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">utm_\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0431\u0440\u0435\u043d\u0434 \/ summer_sale \/ \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">utm_term<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">odoo_erp \/ \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \/ \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0442\u043e\u0440<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e (\u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">utm_content<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">text_ad \/ banner_1 \/ video_ad<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0412\u0435\u0440\u0441\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"background-color: #fef7e0; border-left: 4px solid #ffc107; padding: 10px; margin-top: 15px;\"><strong>\u0421\u043e\u0432\u0435\u0442:<\/strong> \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0435\u0434\u0438\u043d\u0443\u044e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 UTM-\u043c\u0435\u0442\u043e\u043a \u0432\u043e \u0432\u0441\u0435\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0447\u0438\u0441\u0442\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0431\u0435\u0437 \"\u0437\u0430\u0441\u043e\u0440\u0435\u043d\u0438\u044f\" \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432.<\/p>\n<h2>\u0422\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438 \u043f\u0440\u0438 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0438 UTM \u0432 Odoo ERP<\/h2>\n<p>\u0427\u0442\u043e\u0431\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0432 Odoo ERP \u0434\u0430\u0432\u0430\u043b\u0430 \u0442\u043e\u0447\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0432\u0430\u0436\u043d\u043e \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0445 \u043e\u0448\u0438\u0431\u043e\u043a. \u0412\u043e\u0442 \u043d\u0430 \u0447\u0442\u043e \u0441\u0442\u043e\u0438\u0442 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435:<\/p>\n<ul style=\"list-style: none; padding-left: 0;\">\n<li style=\"margin-bottom: 8px;\"><span style=\"color: #e74c3c; font-weight: bold;\">\u2718<\/span> \u041d\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 UTM-\u043c\u0435\u0442\u043a\u0438 \u2192 \"\u043c\u0443\u0441\u043e\u0440\" \u0432 \u043e\u0442\u0447\u0435\u0442\u0430\u0445<\/li>\n<li style=\"margin-bottom: 8px;\"><span style=\"color: #e74c3c; font-weight: bold;\">\u2718<\/span> \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0437\u0430 UTM \u0432\u043e \u0432\u0441\u0435\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445<\/li>\n<li style=\"margin-bottom: 8px;\"><span style=\"color: #e74c3c; font-weight: bold;\">\u2718<\/span> \u041d\u0435\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 UTM \u0432 CRM \u2192 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043d\u0435\u043f\u043e\u043b\u043d\u0430\u044f<\/li>\n<li style=\"margin-bottom: 8px;\"><span style=\"color: #e74c3c; font-weight: bold;\">\u2718<\/span> \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a \u043e\u0442\u0447\u0435\u0442\u043e\u0432 \u2192 \u0440\u0443\u0447\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430<\/li>\n<li style=\"margin-bottom: 8px;\"><span style=\"color: #e74c3c; font-weight: bold;\">\u2718<\/span> \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0435\u0434\u0438\u043d\u043e\u0433\u043e \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0430 \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f<\/li>\n<\/ul>\n<p style=\"background-color: #e8f5e9; border-left: 4px solid #4caf50; padding: 10px; margin-top: 15px;\"><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f:<\/strong> \u043f\u0435\u0440\u0435\u0434 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 <em>\u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 UTM<\/em> \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0445 \u043e\u0448\u0438\u0431\u043e\u043a \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0432 Odoo ERP.<\/p>\n<h2>\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u043e\u0434\u0443\u043b\u0438 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0432 Odoo ERP<\/h2>\n<p>\u0414\u043b\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0432 Odoo \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043c\u043e\u0434\u0443\u043b\u0438 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b:<\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; background-color: #f3f3f3;\">\u041c\u043e\u0434\u0443\u043b\u044c \/ \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; background-color: #f3f3f3;\">\u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0443\u0442\u043c<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0411\u0430\u0437\u043e\u0432\u0430\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 UTM-\u043c\u0435\u0442\u043e\u043a<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u043f\u043e\u043b\u044f utm_source \/ utm_campaign<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u041e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432\/\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 CRM<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430 \u043e\u0442\u0447\u0435\u0442\u043e\u0432 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430 \u043e\u0442\u0447\u0435\u0442\u043e\u0432<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 + email-\u043e\u0442\u0447\u0435\u0442\u044b + email-\u043e\u0442\u0447\u0435\u0442\u044b<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Odoo Studio<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043b\u044f + \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u044b<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0420\u0430\u0437\u044a\u0435\u043c\u044b BI<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Power BI \/ Google Data Studio<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u041a\u043e\u043d\u043d\u0435\u043a\u0442\u043e\u0440 Google Analytics<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 GA \u0432 Odoo ERP<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 CRM \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e.<br \/>\nOdoo ERP \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443.<br \/>\n\u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 - \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438, \u043c\u0435\u043d\u044c\u0448\u0435 \u0440\u0443\u0447\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n<p><strong>\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438?<\/strong> <a href=\"https:\/\/todo.ltd\/ru\/moduli\/#get-demo\">\u041e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443<\/a> - \u043f\u043e\u043a\u0430\u0436\u0435\u043c \u043d\u0430 \u0434\u0435\u043c\u043e.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0447\u0430\u0441\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \"\u0442\u0435\u043c\u043d\u043e\u0442\u0435\": \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0440\u0430\u0437\u0431\u0440\u043e\u0441\u0430\u043d\u044b \u043f\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c. \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438\u0437 Facebook \u0432 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0435 Meta, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google Ads, CRM - \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043a\u0430\u043a \u043e\u043d\u0438 \u0434\u0432\u0438\u0433\u0430\u044e\u0442\u0441\u044f \u043f\u043e \u0432\u043e\u0440\u043e\u043d\u043a\u0435 - \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u0441\u0432\u043e\u0434\u0438\u0442\u044c \u0432\u0441\u0435 \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u044b. Odoo ERP \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u0412\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435...&nbsp;<a href=\"https:\/\/todo.ltd\/ru\/blog\/odoo-erp-marketing-analytics\/\" rel=\"bookmark\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435 \"<span class=\"screen-reader-text\">\u041a\u0430\u043a \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 Odoo ERP<\/span><\/a><\/p>","protected":false},"author":8,"featured_media":12230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[4,5,7],"tags":[],"class_list":["post-12229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp-systemy","category-odoo","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u042f\u043a 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property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u042f\u043a \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0443\u0432\u0430\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 Odoo ERP | ToDo\" \/>\n<meta property=\"og:description\" content=\"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044c, \u044f\u043a \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0443\u0432\u0430\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443 \u0432 Odoo ERP: UTM-\u043c\u0456\u0442\u043a\u0438, \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432, ROI, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/todo.ltd\/ru\/blog\/odoo-erp-marketing-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"ToDo LLC - To easy do simple\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ToDo.LTD\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T09:22:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-09T09:48:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/todo.ltd\/wp-content\/uploads\/2025\/06\/avtomatyzaczyya-marketynga-v-odoo-crm-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u041c\u0456\u0442\u0456\u043d\u0430 \u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0456\u044f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u041c\u0456\u0442\u0456\u043d\u0430 \u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0456\u044f\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/todo.ltd\/blog\/odoo-erp-marketing-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/todo.ltd\/blog\/odoo-erp-marketing-analytics\/\"},\"author\":{\"name\":\"\u041c\u0456\u0442\u0456\u043d\u0430 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