{"id":12316,"date":"2025-07-17T08:51:25","date_gmt":"2025-07-17T08:51:25","guid":{"rendered":""},"modified":"2026-04-01T10:11:16","modified_gmt":"2026-04-01T10:11:16","slug":"crm-dlya-reklamnoyi-agencziyi","status":"publish","type":"page","link":"https:\/\/todo.ltd\/en\/moduli\/crm\/crm-dlya-reklamnoyi-agencziyi\/","title":{"rendered":"CRM for an advertising agency"},"content":{"rendered":"<style>\n#wp-block-themeisle-blocks-advanced-columns-1ec146eb {\n    padding-top: 250px;\n    padding-bottom: 100px;\n    padding-left: 0;\n    padding-right: 0;\n    --columns-width: 900px;\n    justify-content: center;\n    min-height: ;\n    --background: url(https:\/\/todo.ltd\/wp-content\/uploads\/2025\/10\/first-screen-bg.webp) no-repeat scroll 50% 50% \/ cover;\n}\n@media (max-width: 600px) {\n    #wp-block-themeisle-blocks-advanced-columns-1ec146eb {\n        padding-top: 150px;\n        padding-bottom: 25px;\n    }\n}\n<\/style>\n\n\n\n<section id=\"wp-block-themeisle-blocks-advanced-columns-1ec146eb\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-554f3a02\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/todo.ltd\/en\/\">Odoo ERP system<\/a><\/span> \u00bb <span><a href=\"https:\/\/todo.ltd\/en\/moduli\/\">Odoo modules<\/a><\/span> \u00bb <span><a href=\"https:\/\/todo.ltd\/en\/moduli\/crm\/\">CRM<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">CRM for an advertising agency<\/span><\/span><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 id=\"wp-block-themeisle-blocks-advanced-heading-ad9f1cff\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-ad9f1cff ticss-b4068323\"><strong>Automation of an advertising agency<\/strong><\/h1>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-dd15496c\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-dd15496c\">In highly competitive businesses, such as advertising agencies, the company needs to constantly strengthen its position and retain key clients to be effective. This is where the struggle for customers, whose number is limited, is fierce. In order to gain additional advantages and establish an effective system of interaction with customers, we recommend using Odoo ERP\/CRM for an advertising agency.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d0dc2150\" class=\"wp-block-themeisle-blocks-button-group collapse-mobile wp-block-buttons align-center-desktop align-center-mobile ticss-44620912\">\n<div id=\"wp-block-themeisle-blocks-button-5cd3b233\" class=\"wp-block-themeisle-blocks-button wp-block-button is-style-outline ticss-5cd3b233\"><a href=\"#get-demo\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Get a demo<\/span><\/a><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-9889e0ee\" class=\"wp-block-themeisle-blocks-button wp-block-button is-style-outline ticss-9889e0ee\"><a href=\"\/en\/get-consultation\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Consultation<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-5dd29e2f\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-6ed58f4f\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<figure class=\"wp-block-image size-full ticss-26bf23a7\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"196\" src=\"https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/odoo_logo.png\" alt=\"\" class=\"wp-image-12983\" srcset=\"https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/odoo_logo.png 621w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/odoo_logo-300x95.png 300w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/odoo_logo-18x6.png 18w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/odoo_logo-600x189.png 600w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/figure>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-91d11353\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-heading-56e34445\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-56e34445\">Odoo is a powerful modular open source ERP system that combines all business processes in one convenient interface. From CRM and e-commerce to financial accounting and HR management, everything is under your control.<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-a4a5aa0b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-2-columns has-desktop-equal-layout has-tablet-collapsedRows-layout has-mobile-collapsedRows-layout has-vertical-center\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-b4c1048e\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-8e139687\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-8e139687\"><strong>Why is it worth using CRM for an advertising agency?<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background separator ticss-f44eb418\"\/>\n\n\n\n<p>Using Odoo, managers can organize an effective system of interaction with customers and form a structured and up-to-date customer base. Due to the high level of data protection, the system:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>guarantees the security of information;<\/li>\n\n\n\n<li>reduces the risk of data leakage;&nbsp;<\/li>\n\n\n\n<li>allows to avoid their transfer to competitors by former employees.<\/li>\n<\/ul>\n\n\n\n<p>An additional advantage is that customer requests are processed quickly and efficiently in the software. This minimizes the likelihood of them switching to other companies and helps to increase trust in the agency. The program is complemented by the ability to generate detailed analytics. It shows which advertising campaigns were the most effective and which services are in demand. This helps to predict future sales.<\/p>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-bb96e0e1\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/todo.ltd\/wp-content\/uploads\/2025\/10\/odoo-erp-program.webp\" alt=\"Odoo ERP in Ukraine\" class=\"wp-image-14276\" style=\"width:600px\" srcset=\"https:\/\/todo.ltd\/wp-content\/uploads\/2025\/10\/odoo-erp-program.webp 600w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/10\/odoo-erp-program-300x300.webp 300w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/10\/odoo-erp-program-150x150.webp 150w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/10\/odoo-erp-program-12x12.webp 12w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/10\/odoo-erp-program-100x100.webp 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-f53a4364\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-collapsedRows-layout has-mobile-collapsedRows-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-76f4f8d9\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"wp-block-image ticss-d17223c4\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"212\" src=\"https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/group-612.png\" alt=\"\" class=\"wp-image-12944\" style=\"width:600px\" srcset=\"https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/group-612.png 665w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/group-612-300x96.png 300w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/group-612-18x6.png 18w, https:\/\/todo.ltd\/wp-content\/uploads\/2025\/09\/group-612-600x191.png 600w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure><\/div>\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-0cd43924\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-0cd43924\"><strong>Why should an advertising agency implement the Odoo ERP system?<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background separator ticss-f44eb418\"\/>\n\n\n\n<p class=\"has-text-align-center\">Implementing the program in an advertising agency helps to organize work with clients and automate business processes. Using Odoo ERP systems, you get a lot of opportunities:<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-accordion-27cf6b8b\" data-has-schema=\"false\" class=\"wp-block-themeisle-blocks-accordion exclusive faq ticss-42065529\">\n<details open class=\"wp-block-themeisle-blocks-accordion-item test ticss-3e7945ac\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>1. <strong><strong>Formation of a single customer base<\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>The ERP system also has a separate CRM module for a marketing agency, which provides convenient storage of all customer information in a centralized repository. A separate card is created for each client, where you can record contact information and the history of cooperation.&nbsp;<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>2. <strong><strong>Saving the history of interaction<\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>This allows managers and executives to quickly review previous contacts and choose the most appropriate way to communicate further.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>3. <strong><strong>Automation of internal processes and workflow<\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Using Odoo ERP helps to optimize routine tasks, reduce the workload on staff, and free up time for core duties. Documents, invoices, and contracts are automatically generated.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>4. <strong><strong><strong>Analytics and reporting generation<\/strong><\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>The system is able to generate regular reports on important indicators: employee productivity, financial results for a certain period, and the number of contracts concluded.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>5. <strong><strong><strong>Organization of bilateral communication<\/strong><\/strong><\/strong><\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Integration with mail services and telephony allows the system to process incoming messages and calls, providing full control over all communication channels.<\/p>\n<\/div><\/details>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Implementation of Odoo in an advertising agency helps to improve customer relations. As a result, both their loyalty and the agency's profit increase.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-068931e5\" class=\"wp-block-themeisle-blocks-button-group collapse-mobile wp-block-buttons align-center-desktop align-center-mobile ticss-44620912\">\n<div id=\"wp-block-themeisle-blocks-button-86c07d41\" class=\"wp-block-themeisle-blocks-button wp-block-button is-style-outline ticss-9889e0ee\"><a href=\"\/en\/get-consultation\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Get a consultation<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-5f7deedb\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-2ac05008\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-df0ea4ca\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-df0ea4ca\">ERP\/.<strong><strong>CRM for an advertising agency - a comprehensive solution for campaign management<\/strong><\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background separator ticss-f44eb418\"\/>\n\n\n\n<p>The advertising business is highly competitive. To maintain profitability, an agency needs to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>attract new customers;<\/li>\n\n\n\n<li>to keep the regulars;<\/li>\n\n\n\n<li>offer additional services;&nbsp;<\/li>\n\n\n\n<li>respond quickly to customer needs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The system for automating an advertising agency provides competitive advantages due to the clear organization of processes. It allows you to test different promotion channels and track their effectiveness.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-aab157c3\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-center has-dark-bg call-to-action\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-88eb0ef5\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 id=\"wp-block-themeisle-blocks-advanced-heading-8ef5abb2\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-8ef5abb2\">Want to try Odoo and learn more?<\/h3>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-df768eb8\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-left-desktop align-left-mobile\">\n<div id=\"wp-block-themeisle-blocks-button-5cd3b233\" class=\"wp-block-themeisle-blocks-button wp-block-button is-style-outline ticss-5cd3b233\"><a href=\"tel:+38 073 871 53 13\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Call now<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-9e4dc678\" class=\"wp-block-themeisle-blocks-advanced-column\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-ed87981d\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-1378136a\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-1e61f0dd\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-1e61f0dd\"><strong>Our business automation solutions<\/strong><\/h2>\n\n\n<style>\n.todo-relinks__list {\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    gap: 12px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n}\n.todo-relinks__item {\n    display: flex;\n    margin: 0;\n}\n.todo-relinks__link {\n    display: flex;\n    align-items: center;\n    flex: 1;\n    padding: 16px 22px;\n    background: #fff;\n    border: 1.5px solid #e5e7eb;\n    border-radius: 10px;\n    color: var(--nv-c-1, #28303d);\n    text-decoration: none;\n    font-size: var(--bodyfontsize, 18px);\n    font-weight: 500;\n    line-height: 1.4;\n    transition: border-color .2s ease, box-shadow .2s ease, color .2s ease;\n}\n.todo-relinks__link:hover,\n.todo-relinks__link:focus {\n    border-color: var(--nv-primary-accent, #fe5000);\n    box-shadow: 0 2px 12px rgba(254, 80, 0, .12);\n    color: var(--nv-primary-accent, #fe5000);\n    text-decoration: none;\n    outline: none;\n}\n@media (max-width: 768px) {\n    .todo-relinks__item { flex: 0 1 calc(50% - 6px); }\n}\n@media (max-width: 480px) {\n    .todo-relinks__item { flex: 0 1 100%; }\n}\n<\/style>\n\n<ul class=\"todo-relinks__list\">\n        <li class=\"todo-relinks__item\">\n        <a href=\"https:\/\/todo.ltd\/en\/moduli\/avtomatyzacziya-vyrobnycztva\/\" class=\"todo-relinks__link\">\n            Production automation        <\/a>\n    <\/li>\n        <li class=\"todo-relinks__item\">\n        <a href=\"https:\/\/todo.ltd\/en\/moduli\/avtomatyzacziya-skladu\/\" class=\"todo-relinks__link\">\n            Warehouse process automation        <\/a>\n    <\/li>\n        <li class=\"todo-relinks__item\">\n        <a href=\"https:\/\/todo.ltd\/en\/moduli\/crm\/crm-dlya-yurydychnyh-kompanij\/\" class=\"todo-relinks__link\">\n            Legal company automation        <\/a>\n    <\/li>\n        <li class=\"todo-relinks__item\">\n        <a href=\"https:\/\/todo.ltd\/en\/moduli\/crm\/crm-dlya-internet-magazynu\/\" class=\"todo-relinks__link\">\n            E-commerce Automation        <\/a>\n    <\/li>\n        <li class=\"todo-relinks__item\">\n        <a href=\"https:\/\/todo.ltd\/en\/moduli\/crm\/crm-dlya-malogo-biznesu\/\" class=\"todo-relinks__link\">\n            Small Business Automation        <\/a>\n    <\/li>\n        <li class=\"todo-relinks__item\">\n        <a href=\"https:\/\/todo.ltd\/en\/moduli\/crm\/crm-dlya-budivelnoyi-kompaniyi\/\" class=\"todo-relinks__link\">\n            Automation of a construction company        <\/a>\n    <\/li>\n    <\/ul>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":9590,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-12316","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ERP\/CRM \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 | Odoo<\/title>\n<meta name=\"description\" content=\"\u041f\u043e\u0442\u0440\u0456\u0431\u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0430\u0433\u0435\u043d\u0446\u0456\u0457? 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