To-Do - is a Ukrainian IT company that helps businesses automate and optimize operational processes using modern technologies. We implement the Odoo ERP system, create custom digital solutions, and help companies from various industries - from manufacturing to retail and services - build efficient and scalable business processes. We are looking for Head of Marketingwho will build systematic marketing and help the company scale sales through a strong marketing strategy, brand development, and effective work with B2B audiences.
This is a role for a leader who combines strategic thinking, analytics and team managementand is ready to build marketing as a full-fledged business function that influences the company's growth.
Main purpose of the role
Build and implement a marketing system that:
- forms a stable flow B2B leads for the sales team
- develops strong brand of the company in the business process automation market
- supports scaling of the company's products and solutions
What you will do
- Develop and implement marketing strategythat supports the company's business goals.
- To shape brand and product strategypositioning, value proposition, product architecture.
- Manage marketing budget and evaluate the effectiveness of channels, campaigns, and marketing investments.
- Analyze market, competitors and customer behavior to identify growth points.
- Build, develop and manage marketing team.
- Coordinate the work external agencies and contractors.
- Plan and implement communication strategies, advertising campaigns and marketing initiatives.
- To provide transparent analytics and reporting for top management.
- Participate in the strategic planning of the company's development.
We expect
- Experience in development and implementation marketing strategies in B2B IT companies.
- Experience with products or solutions for business process automation (ERP, CRM, SaaS or similar systems).
- Understanding product marketing, positioning and brand building.
- Strong analytical thinking and experience with marketing metrics, KPIs, and ROI.
- Experience. management of the marketing team.
- Experience with marketing agencies and contractors.
- Practical launch experience marketing and communication campaigns in B2B.
What you get
- Ability to build and scale marketing function in the companyoperating in the promising segment of business process automation.
- Impact on strategic development of the company's products and brand.
- Work with a team of experts and support in the development of management and strategic skills.
- The main format of work is office, with the possibility of remote work if necessary.
- Corporate English courses with a focus on business communication.
- Access to internal training programs and compensation for external courses.
- Social guarantees: medical insurance, reservation from mobilization.
- A supportive team and a culture of openness to ideas and solutions.
If you are interested, please leave your resume or write to us on Telegram: @MariiaPryvolnieva
