LuxSite is a Ukrainian digital agency that has been operating in the market for 14 years, providing comprehensive online marketing services. The agency's team consists of more than 30 specialists who help businesses succeed with innovative solutions in SEO, PPC, SMM, content creation, as well as brand design and packaging.
The main advantage LuxSite is a comprehensive approach to solving the problems of its clients. The use of the latest technologies, responsibility and openness are the principles that guide the agency in its work.
Choosing Odoo for LuxSite business process automation
LuxSite chose Odoo because of its comprehensive capabilities, in particular, because of the functionality that allows the system to scale according to business needs.
"Odoo was the best solution for us because of its flexibility and the ability to customize to our specific needs. We were looking for a system that would help us organize and automate our processes with maximum efficiency.»
- Maria Prukhnitskaya, COO of LuxSite
Tasks that were solved with Odoo
At the beginning of the cooperation, LuxSite identified several key tasks that needed to be automated to achieve better efficiency:
- Accounting for the time spent by the team on a task.
- Calculation of the cost of services and profitability analysis.
- Automation of cost accounting.
- Maintaining a database of customers and potential leads.
- Recruitment and formation of the personnel base.
- Systematization of the company's processes.
How LuxSite automated business processes
Implementation of Odoo modules
1. CRM
The CRM module in Odoo was chosen to automate the management of the client base and sales. Thanks to flexible settings and integrations with popular messengers (Telegram, Viber, WhatsApp), this tool has greatly simplified the process of communicating with customers.
Implementation features:
- Schedule calls, meetings, newsletters, and offers.
- Automatic detection of the next steps in sales.
- Maintaining a complete history of customer interaction.
- Predicting the success of transactions based on previous results.
2. Project management
The Project Management module was key to optimizing task management and project planning. Since LuxSite deals with large projects, having a clear task management structure was critical.
Implementation features:
- Ability to control deadlines, workloads, and resources.
- The ability to sort tasks by the person responsible.
- Integration with a Gantt chart to visualize the project plan.
Customizations and additional functionality
A number of customizations have been made for LuxSite, allowing the system to be further adapted to the specifics of their work:
- Flexible access system - the customer was able to independently configure access rights for each employee and for user groups.
- Restrict access to time sheets - to minimize human error and improve reporting accuracy.
- Integration of the Gantt chart module - for visibility and effective project planning.
Automation results
Implementing Odoo has brought LuxSite the following benefits:
- Systematization and improvement of customer relationship management.
- Simplifying the process of project planning and execution.
- Automation of cost and time accounting, which reduces the risk of errors and increases work efficiency.
- Flexible access settings ensured data control and security.
Conclusions and next steps
Automation based on Odoo allowed LuxSite to significantly increase the efficiency of process management and provide convenience for employees.
Work with Odoo is ongoing, and in the near future, we plan to introduce new modules for accounting, recruiting, and partnership automation.
Odoo remains the optimal solution for LuxSite's business, providing scalability, flexibility, and ongoing support. Together with To-Do, LuxSite are introducing new functionalities that allow you to achieve even better results in your work.
The cooperation between ToDo and LuxSite is an example of successful automation of digital agencies. Odoo has helped LuxSite open up new opportunities for business process automation, increase efficiency, and secure a competitive edge in the market.
